If you’re wondering how you can rank better in search engines, one piece of advice online marketers will give you is to create quality content across different platforms that are native to each platform. This will get your content in front of more people and increase brand awareness.
“Wouldn’t that be too time consuming?” you ask.
It will be… if you’re not going to work smart. Instead of starting from scratch, try turning one content idea into different content types.
The question is: Where do you start?
The best starting point is to establish your content pillars. This ensures you can refer to something when it’s time to churn out ideas for your content-generation machine.
What is your brand known for, and what topics will you discuss?
What are the results your clients can expect?
Once you have those in place, start creating video content.
We recommend starting with a video because you can repurpose one video into numerous individual pieces of content that you can distribute across different platforms. We’re talking about blog posts, e-newsletters, static photo social media posts, carousels, and reels.
An easy way to do it is to record yourself on Loom or your preferred video recording software and then have the audio or video file transcribed. Many tools are available for transcribing audio and video files, like Rev.com and TranscribeMe!
A Closer Look at the Process of Repurposing Videos Into Blogs
As previously mentioned, when creating and repurposing content, you must work smart so it doesn’t consume too much time and energy. That said, it’s encouraged to have a plan or path in place when creating your content.
Here’s a closer look at that process:
STEP 1: Choose an attention-grabbing topic
There are different ways to go about this, depending on the purpose of your content.
For example, if you’re writing a top-of-funnel blog article, your goal is to drive a ton of organic traffic. To ensure this happens, you can start by doing keyword research. This is important because you want to know what your target audience is searching for.
Another example is if you’re putting the spotlight on your product or service. In this case, you’d want to get a subject matter expert to share his/her experience and why they should work with you too.
STEP 2: Create an outline
Once you have your topic, it’s time to create an outline.You will use this outline as your guide when recording your videos. And because your videos will be the main source of content for distribution, consider how you usually write a blog article.
This way, when you transcribe your video, it’ll be easier to format it into a blog post (and other content types).
STEP 3: Decide where you will distribute your content
Before recording your video, decide where you will distribute your content because this influences HOW you’re going to record your video.
For instance, if you plan to break your video into shorter clips for YouTube Shorts, TikTok, or Instagram Reels, remember to insert natural breaks so it’s easier to clip later.
STEP 4: Record your video
You can use tools like Loom or Zoom. Make sure your audio is clear and that video quality is high enough for sharing.
STEP 5: Transcribe your video
There are cheap platforms available for video transcriptions, like Rev.com and TranscribeMe. Usually, you will get your file back within a few hours of submission.
STEP 6: Turn your transcription into a blog post
Because you prepared ahead of time and formatted your video in a way that is ready to be repurposed into a blog post, all you need to do is make small adjustments to the transcription. Add the headings, add links, and include images.
STEP 7: Turn your blog post into smaller, shareable snippets
Let’s not leave your blog post in your blog. Pull small, shareable quotes or information from your blog and share it on other platforms like LinkedIn, Twitter, Quora, and Reddit.
STEP 8: Turn your video into shorter, easily digestible clips
Of course, don’t forget about utilizing your video! Cut your video into smaller clips you can share on social media.
STEP 9: Add your content to your content calendar
Now that you have created all of this delicious content, it’s time to add them to your content calendar for distribution. Don’t forget to personalize the content according to the platform. Sometimes, you may need to add an extra line to ensure your content makes sense.
Is this amazing or what?! Who knew you could turn one video into a content-generation machine? The likes of Lewis Howes and many other marketers are doing this–so why not give it a shot?
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